When we started working with Triston, he was an 18 year-old high school senior, slated to be a top pick in the Major League Baseball draft. His father wanted to give Triston the best chance to succeed, and create an image for him, where he wouldn’t just be a name, but could grow with fans and a have a portal for successes, stats, and highlights.
While the methodologies are the same as growing a company, we didn’t have to form a personality when it came to Triston. We took his existing media kit and enhanced it to be on brand with his image. Building him a brand new website that is easy to navigate for fans, we also grew his social media presence and handled syndicated PR releases leading up to the draft. As a full service agency, we also created a personal video feature story that was sent to all 30 Major League Baseball teams prior to the draft. It moved the needle, as Triston was selected in the first round by the Boston Red Sox, and his family liked the feature so much, they negotiated for us to do a second one.