Email marketing campaigns have more of an impact than you might realize, often delivering real results. According to Yahoo’s Small Business studies, those who receive email from an email marketing campaign purchase 28% more often than others who visit your website. In most cases, those individuals will also order 44% more than they normally would. Make sure you have an e-mail newsletter going out to your customers to encourage them to spend money with you.

Offer an initial incentive to get them to subscribe to the newsletter. In most cases, you’ll end up making the initial cost back later as customer continue to come back and shop more.