Everyone seems to have a friend who builds websites. The question is, do they build the kind of websites that will improve your traffic, increase your conversions and allow your company to grow and expand? In most cases, the answer to that question is (emphatically) “No”. It’s easy to cut corners and to talk yourself into believing that a free website or an amateur built website can give you what you need, when the reality is that it probably won’t.
Custom websites are widely used by the bigger companies for a very good reason. They offer professional businesses what they need to attract new customers and to grow their revenue. One of the best things that you can do for your website is to craft it in such a way as to make it easy to use, easy to navigate and easy to SEO. One such method is to enlist a professional web development company like the team here at BMGcreative to produce a custom website using WordPress. WordPress is among the most popular website content management systems for a very good reason. Because it works.
Using WordPress in combination with a professional web development team who can offer you the kind of integrated SEO and easy to use navigation that will give your site better visibility and better traffic makes sense when you want your website to truly work for your business. There are a wide range of themes out there, but improperly integrated, those themes can see your site losing traffic rather than gaining it. Using a professional website team ensures that the work that you get is quality and the positive results are backed by expertise. This is another reason why custom websites work best for a business. When you’re considering a website redesign, consider all of the reasons to use a professional web development team before going the DIY route.