Startup Marketing is what every new business is in a delicate dance with as they begin to promote their business with small budgets in need of bigger returns on investment. For some entrepreneurs, startup marketing isn’t about marketing promotion but beginning with a company name.
When developing a new business, it is important to develop core branding in order to define your company to investors and customers through a consistent brand message.
Starting from the Beginning
- Company Name
- Slogan / Tagline
- Mission Statement
- Typography (Font)
- Color Scheme
If your new business startup has already created its brand image then your next step is to develop a startup marketing plan to keep all corporate functions aligned with the business’ goals, objectives and marketplace point-of-differentiation. It is important to identify your position in the marketplace, understand your competitors, establish timeframes for your goals and objectives and define how you will measure success.
What you need in your Startup Marketing Plan
- Executive Summary
- Definition of your Business offering & Value Proposition
- Market Research & Competitive Analysis
- Marketplace Position
- Target Audiences
- Marketing Strategy
- Clearly defined Goals & Objectives
- Tactical Programs & Partnerships
- Plan Implementation
- Measure for Success with benchmarking KPIs (Key Performance Indicators)
- Timeframes for meeting your Objectives & KPIs
Once your business team is aligned with your startup marketing plan, you can begin implementing and activating plan initiatives according to the timelines and achievement of KPIs (Key Performance Indicators). This truly begins with generating sales, unless you raised a significant amount of startup revenue from investors. There are many tools available to business’ to drive growth but startup businesses need to begin with free or low-cost tools when implementing startup marketing initiatives.
Startup Marketing Initiatives
- Build a website – Never look small!
- Search Engine Optimization (SEO) to get your website found
- Social Media Presence & Engagement
- Email Marketing
- Inbound Marketing for Lead Nurturing
- Sales Materials
- Brochures & Flyers
- Business Cards
- Presentation Folders
- Trade Show Marketing Collateral
- Promotional Products
- Marketing Slicks
- Banners & Signage
- Direct Mail
- Strategic PR
- Highly Targeted Online Advertising
- Pay-Per-Click Ads
- Social Media Advertising
- Display Ads
- Promotions & Discounts
- Product Sampling Tours
- Networking & Cross-Marketing Opportunities
- Discount Offers to encourage trial
Every business is unique and every new business startup needs a tailored marketing plan that fits their specific needs and budgets. When exponential growth is the primary focus, startup marketing needs to be strategically implemented and continuously optimized for maximum effectiveness on ROI (Return On Investment). BMGcreative understand the needs of new business startups and works with you to develop the right startup marketing plan for your business and within your budget.