good website designThe best way to evaluate your website and make sure it looks reputable and easy to navigate is to look at your own website in the eyes of your online visitors. When establishing credibility online you must treat your online visitors like you would in person.  This is where good website design comes into play. Also, avoid standard “Welcome to our Website” headlines, and assure your visitors that they have come to the right place.  By establishing that great first impression you already have one foot in the door.  To develop your credibility even further online, it is important to answer all inquires which come in via your website in a fast and effective way.  This helps build confidence and trust with your customers.  While answering questions about your organization, it is essential to give the facts, but also to promote the benefits.

Always provide up to date and succinct descriptions of your services.  This is one of the keys to providing great content. While playing into all these factors when establishing credibility, you can dial in to look for emotional components that reveal the benefits of your organization. Establishing that emotional connection with your website visitors encourages them to continue to interact with you, therefore establishing credibility.

Another way to look at establishing credibility is to include professional images on your site with an easy to read font and then ultimately making it easy for your customers to reach you.  Consider adding a contact number to the footer of each page, that way it is available on no matter where a person is on your website, as opposed to making them seek out your contact page.  Images are very valuable to users visiting your site, as it helps them to visualize what you are offering. Studies show that good images help to keep people on a website longer and offers them a better understanding of the message you are trying to get across.

When you are thinking about your website design, Fort Lauderdale team BMGcreative will work with you to put these factors into action to make your website stand out and be a creditable, reputable place for people to go who need the products or services you offer.

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A good web design is key when it comes to any company who wants to be taken seriously. Your website design or the “look” of your website sends a message to your online visitors (and potential customers) – and that could lead to a very positive outcome or a very negative one if your design isn’t up to par. Users on the internet today view the quality of a company’s website as a direct correlation to the quality of the company itself. An unprofessional website may cause people to think your company is unprofessional or untrustworthy. A great web design, however – one that is modern, user friendly, and easy to navigate – tells online visitors that you care about their experience on your website and you want to earn their business. Your website and its overall design should instill trust and be professional above all else!

Your company could be an all-star company for current customers, but to the masses out on the vast plains of the internet, a bad web design (or a website template that has been used over and over again) could have them searching elsewhere. Sometimes our clients do ask us if we would use a template to cut costs. Our answer is simple: No. It may be cheaper upfront and seem like an easy solution, however, it is not unique to your needs and can cause problems in the long run. And think about it: Do you want your company’s competitor or some other company down the street to have a website that looks just like yours? Because the bottom line is that anyone could buy the same template. Not only that, but who is to say that you will find a template that suits all the needs of your company and deliver a clear message to users about what it is your company is about? With a custom website design built just for your needs, you are guaranteed to have a site unlike any other that pushes your company to new heights.

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good web designWebsites are all about the functionally for the user. Online searchers will go to a website for many reasons such as buying products, getting information on a particular topic, or even interaction with multiple users in the case of social networking, etc.  But, even if a website can do all these fancy functions, it’s useless without a good web design.  Most website visitors will stay on a website for only a couple of seconds if they don’t find the website to be professional, user friendly, and trustworthy. This all happens sometimes by just one look. A good web design should be eye catching, have personality, and most importantly be user friendly & easy to navigate to the content the visitor is looking for. What good is a website if your user can’t navigate through the site quickly & easily?

Websites do better when they have an original design and layout, compared to a template site that has a cookie cutter layout. While a website template may seem like a quick easy solution, the exact same template – color scheme and all – will be used by many other companies. With a web design template, there is only so much modification you can do it make it look different. With a custom web design, you are giving your website the chance to be original and unique because the ultimate goal is to stand out from  your competitors.

People like to look at visuals; they are drawn to how a website  makes them feel when visiting.  Think about the message you want to deliver your potential customers when they come to your website before deciding what your web design needs are. You can truly provide a website which builds a relationship with your client, that makes them want to come back because they trust you and like the experience they had.

If you are planning a re-do of your current website, check out this helpful Website Redesign Checklist to help you get started.

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