Good Website Design: Establishing Credibility Online

good website designThe best way to evaluate your website and make sure it looks reputable and easy to navigate is to look at your own website in the eyes of your online visitors. When establishing credibility online you must treat your online visitors like you would in person.  This is where good website design comes into play. Also, avoid standard “Welcome to our Website” headlines, and assure your visitors that they have come to the right place.  By establishing that great first impression you already have one foot in the door.  To develop your credibility even further online, it is important to answer all inquires which come in via your website in a fast and effective way.  This helps build confidence and trust with your customers.  While answering questions about your organization, it is essential to give the facts, but also to promote the benefits.

Always provide up to date and succinct descriptions of your services.  This is one of the keys to providing great content. While playing into all these factors when establishing credibility, you can dial in to look for emotional components that reveal the benefits of your organization. Establishing that emotional connection with your website visitors encourages them to continue to interact with you, therefore establishing credibility.

Another way to look at establishing credibility is to include professional images on your site with an easy to read font and then ultimately making it easy for your customers to reach you.  Consider adding a contact number to the footer of each page, that way it is available on no matter where a person is on your website, as opposed to making them seek out your contact page.  Images are very valuable to users visiting your site, as it helps them to visualize what you are offering. Studies show that good images help to keep people on a website longer and offers them a better understanding of the message you are trying to get across.

When you are thinking about your website design, Fort Lauderdale team BMGcreative will work with you to put these factors into action to make your website stand out and be a creditable, reputable place for people to go who need the products or services you offer.