How SEO Can Help
The algorithm Google uses to determine what websites rank higher than others is a bit complicated, but also understandable enough that we have a good idea of how different elements affect rankings drastically.
As touched on earlier, SEO is a highly competitive element in marketing. If you type in a specific type of store or restaurant, you are going to get page after page of results relating to the words searched. Many websites are aiming for the same thing; being visible and so it is critical to know what Google checks for when ranking websites and build around that.
What Affects Rankings
You might know about SEO in regard to written pieces. SEO style articles are specifically designed to get a website up in the rankings when someone searches for a keyword. If you are running a website with blog posts/guides, it is a good idea to work with keywords that will benefit traffic flow.
This is not all, Google checks for the overall quality of a website. Things like layout, quality of written content, how knowledgeable and trustworthy the website is, and whether there are any videos posted will affect the algorithm in some fashion. Catering your website around this will make a huge difference in your visibility.
For example, if you are running a bike shop: You might want to include detailed how-to and safety tips on your website as well as explaining the differences between different types of bicycles and what they are best suited for. Doing this while working in keywords people search for will give you a much higher chance in your search ranking. Along with this, you can include videos showing how to do certain things and have a page explaining your business and a little about yourself.
Google checks for the best experience for users overall, even though it is a highly competitive market — you can see what your competitors are doing and take action based on that.
It may not be easy optimizing a website for SEO, there is never a straight-up guarantee you will land the first page on Google even if you feel you have done everything that should have helped attain that goal. That is why we are here to help.
The internet is a fast-paced environment these days due to smartphones playing a dominant role in how people interact online. Many people check their phones quickly and scroll past a sea of words in their feed.
Every one of us visits websites on a near-daily basis if not daily. The biggest websites may be designed differently from each other aesthetically, but they all aim to provide an excellent user experience for their customers.